The Gillette Co.

(The Creative Group Agency)

Oral-B Re-Brand, Packaging and Promotional Design, Program Management

Designed new product package labeling and promotional pieces for the Oral-B division, with a focus on combining the Oral-B brand with the launch of a brand license program with Disney characters. Received vector art files from the Disney team to design promotional pieces, product, labels and backer card for the Ages & Stages line. Created vector artwork in Adobe Illustrator for new adult lines with placed bitmap backgrounds from Adobe Photoshop for point of sale promotional pieces, dental brushes, toothpaste, floss for each segment of the global market, beginning with North America, through Europe, the Netherlands and Asia. Worked directly with marketing teams to create solutions for combining multiple languages to meet shelf compliance for market regions. Created & managed marketing plans; attended conference meetings; handled traffic of proofs. Management of high-volume of revisions, proof traffic, and file integrity management.

New Mexico Organic, Albuquerque, NM

NoMo BO pit Cream & Lip Balm

Brief: to create a Cohesive Brand Identity for this cottage industry start-up. Provide client consultation in Brand reinforcement.

Ball Corporation

(Fortress Staffing)
Beverage  Branding, Label & Promotion Design

Created test market branding, product labeling and promotional pieces for the beverage divisions. Provided project management, coordination for international proof traffic between plant-sites, and file integrity for department archives.

Micheal Frison

Fri-B-Que Sauce Product Market Launch

Micheal Frison of Albuquerque leveraged a three generation old family secret recipe into a national Brand. The Product was featured on Good Morning America and found placement in national chain Sports Entertainment giant, Hooters. The whole family, Dad, Son & Grandfather, were very enthusiastic of the label, theme and taglines I worked into the label for their Mr. Frison.


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