Oral-B Re-Brand, Packaging and Promotional Design, Program Management
Designed new product package labeling and promotional pieces for the Oral-B division, with a focus on combining the Oral-B brand with the launch of a brand license program with Disney characters. Received vector art files from the Disney team to design promotional pieces, product, labels and backer card for the Ages & Stages line. Created vector artwork in Adobe Illustrator for new adult lines with placed bitmap backgrounds from Adobe Photoshop for point of sale promotional pieces, dental brushes, toothpaste, floss for each segment of the global market, beginning with North America, through Europe, the Netherlands and Asia. Worked directly with marketing teams to create solutions for combining multiple languages to meet shelf compliance for market regions. Created & managed marketing plans; attended conference meetings; handled traffic of proofs. Management of high-volume of revisions, proof traffic, and file integrity management.