Laina Meli

Senior Graphic Designer • Illustrator

I am a 25+ year professional Senior Graphic/Product & Packaging Designer, originally from Boston MA. I have worked in contract roles, freelance and direct-hire. My forte is high-impact detailed Adobe Illustrator, and I have performed high-level Program Management and package development at household names from Houghton Mifflin to Gillette, as well Ball Corp, Harvard University, Fentress Architects, and many more.

I also specialize in E-Commerce and CMS design, build-out, theme customizations, and multi-channel online cart integrations with facebook pixel, social media marketing content including video, audio, music scoring, and voice over narrations. Upscale mockups, product styling and Nikon photography, motion graphics, video editing and animations.

I have worked on the deployment of large scale global product launches, designing licensed character bubble /pack and backer card product SKUS for Disney/Pixar merchandise across Europe, South America and Asia.

Over my career I have always strived to keep pace with current trends while preserving the strict Branding and consistency guidelines of traditional print and applying that integrity of identity reinforcement to social media marketing and the user experience in the mobile era.