WACO I-35 Improvement Project

for CD&P, Austin, TX

Project Branding
Social Media Alerts
Data Infographics
Data Infographics
Data Infographics
Data Infographics

Waco I-35 Improvement Project: Branding / Infographics / Data-Driven Graphics / Social Media Campaigns

for CD&P, Austin, TX

Branding Suite development for public facing social media engagement, including style guide sheets for inter-agency facing teams to coordinate a cohesive look when releasing graphics, press- releases, and bulletins to Local Media outlets including official Waco City and Texas web channels, Television, and print news outlets.

Sharing information in a way that is both friendly and cohesive, to build project trust, was achieved by creating at the outset of the project style tiles or guides being, maintained, and shared with inter-agency teams from TxDOT to local contractors and engineering firms.

Illustration of detailed road advisory and updates to map in real time, on a day to day basis for final release to news media outlets to advise the public of new routes, walkways and accessibility changes, as major metro roads, ramps and bridges and surrounding infrastructure is built and improvements made.